On January 24th at the Society for Marketing Professional Services (SMPS) monthly breakfast program, Boaz Ashkenazy, Founding Partner at Studio 216, and Heather Skeehan, Design Manager at GLY had a chance to present on the future of Virtual Reality.
As virtual reality and augmented reality head sets become more widespread in the boardroom, enterprise businesses are starting to ask themselves how best to implement VR and AR in the workplace.
These days most of the VR/AR news and content creation is focussed on games and entertainment, but in the near future it will be very common to dawn a VR headset to communicate with colleagues, test ideas and diagnose problems.
In the commercial real estate industry, the only thing more valuable than real estate itself is time. Spend a day with a CRE broker, developer or investor and the ticking of the market clock is almost audible; phrases like “time kills deals,” “speed to market,” and “hurry up and wait” are tossed around more than footballs.
So how does virtual reality fit into the enterprise world? The public already understands that VR will have a huge impact on how we consume games and media in the future, but how does that translate into the business world?
Every year, programmers, developers, and enthusiasts get together for a week-long celebration of the year's exciting new content, which is known as GDC (Game Developers Conference). This year marks the 30th anniversary of the event, and the turnout was, as usual, record breaking. This year was special for another reason as well. For the first time, a special section of the conference was created to host the latest in burgeoning technology, Virtual Reality.
This week Google came out and announced that they are finally supporting spatial audio for the Google Cardboard headset. As many already know Google Cardboard is the low cost and relatively low quality sister to the more powerful and immersive GearVR, Oculus and Vive headsets. However with the introduction of spatial audio Google Cardboard has taken a big step forward in make their virtual reality experience much more dynamic.
As things stand right now, there are numerous ways of experiencing VR in the home or the boardroom, but one of the easiest entry points for new users is Mobile VR. Mobile VR is slighting different than what you get on devices like Oculus Rift and HTC Vive. Mobile VR allow users to experience virtual reality untethered and unencumbered by wires and allows you to take your VR with you anywhere.
Google Cardboard is the easiest way to experience Mobile VR, but Samsung’s new Gear VR bridges the gap and gets users a little closer to true ‘virtual presence’. It’s not as powerful as the dedicated headsets, since it’s powered exclusively by a phone, but its cool features and ability to immerse the user are way beyond Cardboard.
We are very excited to welcome three stellar individuals to the Studio 216 family.
Aidan Doyle and Sheena Garcia have joined Studio 216 as Senior Creative Leads and are based in our Seattle headquarters. Each brings deep visualization experience leading high profile projects for firms like Foster and Partners, DBOX and Bernard Tschumi Architects. Sheena and Aidan also have a strong history of teaching architecture and 3d visualization at Yale, Princeton, Kansas State and Tulane.
Liz O'Carroll, fresh from a position as VP of Marketing at JLL San Francisco is our new Director of Business Development in the San Francisco office. She brings incredible experience in sales, marketing and digital strategy. Liz will be responsible for creating & nurturing client partnerships within our growing California market.
Below are some work examples and short bios that illustrate how fortunate we are to welcome these 'rock stars' to our growing team.
What does the future hold for media? Collaboration? Communication? Two powerhouse companies, Microsoft and Facebook, are exploring a new frontier, and for them, the answer is: INTERACTIVE.
With Facebook’s Oculus and Microsoft’s HoloLens, Virtual reality (VR) and Augmented reality (AR), tricks your eyes into thinking it is elsewhere, creating a virtual or augmented reality with incredible potential.
Throughout history, type design has evolved to suit its context, progressing and changing with new printing technologies, political movements, and advertising techniques. As modern life shifts into the digital realm, we consider how typography will be asked to flex and change with the ever-changing nature of mobile technology.