It has been over four years since the Oculus Rift Kickstarter was successfully funded, proving that consumer level virtual reality is finally possible. With the abundance of VR news articles, television commercials, and media coverage in the past year, you would have to be living in a cave to have not heard about it. While the hype is strong, the understanding of how it works and what it can provide is still a mystery to most.
Similar to previously innovative technologies, like the automobile or the cellphone, describing it to someone is nowhere near as impactful as having them try it for themselves. Businesses have to decide if a new technology will provide them with an advantage, and early adopters carve a path into the future for themselves and their clients.
The answers are simple; remember that virtual reality is a method of content delivery. If you look past the lasers, lenses, and screens, you see an advanced platform, capable of streaming complex content, and connecting you with channels of communication greater than anything we have ever seen.
Some of this content is derivative from what we have traditionally delivered, such as renderings, videos, and computer generated models. Other content is new, and provides unique channels of creativity to meet our client’s needs. Some will simply use virtual reality as a collaboration tool, giving teams across the globe, capabilities that just aren’t possible over traditional teleconferencing methods.
AN ENTERPRISE APPROACH
The right approach for integrating new technology like virtual reality into your business, is to determine whether or not your existing content will benefit from its application. If it does, then your next step is to demonstrate the value to your clients, who will ultimately decide if this new technology has merit. There is an initial investment, which can be daunting to some small businesses, but the rewards for early adopters can clearly be seen in the tech world.
As virtual reality evolves, be open to new ideas and be prepared for many small changes in the technology. As platforms settle and standards are created, you can fine tune your processes, and reap the benefits of your decision to see the future of content delivery, and staying one step ahead of the competition.
About Kyle Reisenbeck
Kyle Riesenbeck is the Senior Technical Lead for VR at Studio216. Kyle joined Studio 216 with 10 years of software industry experience and unmatched expertise in android application and VR game development. Better known as “Reverend Kyle” in the VR community, Kyle parlayed his breadth and depth of VR knowledge into his popular “Rev VR” podcast. Today Kyle’s VR mastery is a key influence on the talented team of digital artists and VR developers that he oversees. Together they produce leading-edge Oculus, GearVR, HoloLens and mobile applications for clients in both architecture and real estate investment, development and sales.