In today’s blog we’ll be diving into a simple but effective Physically Based Rendering (PBR) pipeline for Unity, with an emphasis on Virtual Reality (VR) and Augmented Reality (AR) applications. For starters PBR pipelines have, until recently, been exclusive to PC and console experiences. But with recent hardware updates and the use of Unity 2018 and other tools, we can now create highly optimized, physically based scenes in Unity while maintaining that ever so important 60 FPS (Frames Per Second)…
We at Studio216 have worked with numerous clients to visualize their built and unbuilt spaces in the nascent but powerful Extended Reality (XR) medium. Based on the great feedback from both our clients but even more importantly their prospects and customers, it is clear that being able to visualize and understand the spaces before they are built can lead to accelerated sales…
Companies across multiple segments see augmented reality (AR) and virtual reality (VR) technology, commonly referred to under the umbrella term cross reality (XR), as a means to improving the productivity of their operations.
According to a survey by ABI Research, 75 percent of businesses expressed some level of interest in augmented reality, with 40 percent of respondents in the manufacturing sector already having implemented the technology in their operations.
VR is the hottest new trend in real estate marketing right now and everybody wants to ride the wave. But immersive technology is also new and unfamiliar territory for most people in CRE. So how do you dive in without drowning in the sea of confusing options?
While video games have dominated virtual reality content, 360 video is on the rise and is a key element in stoking popularity among early adopters and VR enthusiasts.
Pixvana, a Seattle VR startup, founded by Forest Key, has been an early pioneer in 360 video and has created a new cloud-based platform for creating and delivering ultra high-resolution VR video, empowering content creators and businesses who use VR for communication.
This blog post contains a summary of interesting perspectives from Pixvana founder Forest Key.
When I visited Mortenson Construction in Kirkland last month to see what Will Adams and his colleagues were up to I was surprised and impressed with the level and quality of the VR experiences that a small team inside a construction firm was producing. It was also interesting to see how building contractors were providing value to their clients through simulation and visualization. Read more about what Mortenson is up to.
I had the pleasure of sitting on the panel with individuals from two great AEC companies in the greater Seattle area, Weber Thompson and GLY Construction , that are leading the way in implementing virtual reality and mixed reality in their practice. Following our presentation, I asked Cody Lodi, Heather Skeenan and Adam Cisler questions related to VR AR and MR execution inside their firms along with overall trends they perceive in the architecture and construction space.
It was a pleasure to host Linzi Sheldon and Kiro7 to our office to discuss how virtual reality is impacting enterprise businesses, especially real estate and architecture. We had a chance to demo HoloLens experiences, the Oculus Rift, Gear VR and an interesting new augmented reality experience that allows physical architectural drawing to come to life.
2016 saw a marked increase in the amount of content made available on the major platforms and headset - Vive, Oculus Rift, Gear VR, Playstation VR and HoloLens. Most of the content in virtual reality was focused on gaming and entertainment and the content in mixed reality was limited.
This post is going to explore how virtual and mixed reality meets architecture and design and discuss how architects and designers are leveraging this new technology.