Residential Real Estate Like You've
Never Experienced Before
505 NASHVILLE | nashville, tennessee
Studio 216 was engaged by Giarratana, LLC to communicate a project vision powerful enough to shift the paradigm of luxury living in downtown Nashville. Developer Tony Giarratana challenged the Studio 216 team to capture both the intricacies of the SCB design, and the most compelling parts of 505's value proposition in an inspiring and unforgettable way.
A Virtual Reality Driven Experience
Studio 216 created foundational assets such as brand identity, renderings, website and a marketing video complete with CG animation, but accomplished "selling the dream" of 505 by leveraging immersive technologies including a mobile app, gear vr, google cardboard and oculus rift experience.
Access at Every Level
The elegant, 45-story 505 residential skyscraper will become Nashville’s most exclusive residential address and Studio 216 mirrored the tower's elegance with an interactive, responsive web page; offering 360° panorama displays, amenities, location, availability and much more.
Experience the Unbuilt Environment in Nashville
The Sudekum Planetarium Virtual Tour
505 Nashville was the first project to involve a planetarium in the 10-years Studio 216 has been in business. The eight-minute piece contains 40 terabytes of data, or 40,000 gigabytes. It's so large that Studio 216 had to send 27,000 individual frames to the planetarium team who then used millions of dollars worth of tech horsepower to assemble those images into the film. On the premiere night, 160 invited guests — including Nashville's last four mayors, one of whom became governor — will lean back in their chairs and gaze up at the dome of the Sudekum Planetarium for a virtual reality tour of Giarratana's 505 tower.